EVIDA HITS THE ROAD WITH ELECTRIC VEHICLE BATTERY PACK SOLUTIONS AT KEY LOW CARBON EVENTS

Coventry, UK, 17 August, 2011 - Evida Power, Ltd (www.evida.com), a leading designer and manufacturer of low cost and custom-designed lithium-iron phosphate (LiFePO4) battery packs for electric vehicles (EVs) will be exhibiting and speaking at a series of low carbon vehicle events during September and October 2011.

Evida will be showcasing its EV battery packs and client projects during its forthcoming UK & European tour. Senior Executives, including Jonathan Shine, Evida’s Vice President of Business Development and Co-founder, will be available for interview at the following locations:

Cenex Low Carbon Event/LCV2011

Rockingham Motor Circuit, UK

07 – 08 September, 2011

STAND: F3

Evida can be found at stand F3 at LCV2011, the UK’s leading conference, exhibition and ride-and-drive event for the motor industry and fleet operators investing in low carbon vehicles and technologies, and will be hosting its first fully homologated custom-designed battery pack in addition to a display of power and management solutions.

Jonathan Shine will present a session at 12:00 pm on 08 September, entitled “Sustainable Power in the Drive for Lower Carbon Emissions” in the Cenex Arena which will discuss how commercial fleets can adopt complete low carbon vehicle solutions without affecting business performance plus the role that electric power will play in the commercial vehicle sector as the combustion engine becomes less sustainable in the new eco-era.

EcoVelocity 2011

London, UK

09 – 11 September, 2011

STAND: 12

Senior Directors from Evida will be joining customer, Mia, on the first day of the inaugural EcoVelocity low carbon motor festival at Battersea Power Station, to talk about the new Mia Microbus model which is powered by Evida’s 8 kWh battery pack. Jonathan Shine and Nigel Vincent, Sales Manager for Evida, will be on-hand for interviews.

Low Carbon Expo 2011

Cardiff, Wales

16 September, 2011

Jonathan Shine will be taking to the stage at 11:45 am on 16 September during the seminar programme. His talk will be on the subject of electric vehicles and whether they are a commercially viable option for fleets.

Exhibitors at Low Carbon Expo 2011 will be showcasing energy-saving products and services as well as offering education and advice, interactive workshops and live demonstrations, while the Low Carbon Seminars will explore ideas to shape the low carbon economic future.

eCartec

Munich, Germany

18 – 21 October, 2011

Jonathan Shine will be available for interview at the 3^rd International Trade Fair for Electric Mobility.

For all information, image, and interview requests with Jonathan Shine, Co-founder and Senior Vice President of Business Development, or Trevor Power, Chief Operating Officer, Evida, please contact:

Simon Wittenberg

Vitis PR

E-mail: simon@vitispr.com

Tel: +44 (0)7752 966167

Ranbir Sahota

Vitis PR

E-mail: ranbir@vitispr.com

Tel: +44 (0)121 242 8048

For more information on Evida, visit www.evida.com.

Why B2B public relations are important

In most businesses, having a great product or service is just the beginning. If customers and partners don’t know about your company’s offers then how can they buy? There are many instances where products and services sold by a company with a high profile have outsold lesser-known but (arguably) better competing products from less well-known brands.
Good B2B PR highlights a company’s achievements, expertise and leadership, reaching out to potential customers, partners, suppliers, investors and industry commentators.

Public relations techniques help increase the profile of your brand, helping your company to get noticed while your competitors’ get overlooked. In the B2B context, PR often works better than advertising or selling; helping to build good relationships. A strong B2B PR agency can boost a company’s profile and credibility in the B2B marketplace, improving communications and contributing to overall business growth.

Influencing the influencers
Introducing your business to the specialist press and industry analysts is (in general) a good way to begin a B2B PR campaign. It is important to network and develop relationships with industry commentators – these could range from influential bloggers, to journalists and industry analysts. When building these relationships you (or your PR agency) should offer information that is of value to these influencers, usually in the form of unique content – news, opinion and insight that they can publish as well as offering access to leaders and experts within your business who usually don’t speak to the outside world.

From software to financial services, almost every industry has its own trade magazines and journals. Experienced B2B PR professionals know which media are the most influential and credible in the industry sectors they operate in and, crucially, how best to approach those journalists and editors. Having the right B2B PR expertise on board can be the difference that gets your company’s news published in an influential publication rather than one of your competitors.

Ranbir Sahota is a Director at Vitis PR, a B2B and technology PR agency.

Prezi: the end of boring presentations

Today I would like to talk about a great presentation tool called Prezi.

All of us obviously know Power Point and have seen or heard endless presentations on Power Point. In the best scenario, the presenter was charismatic and with a good sense of humor so you didn't fall asleep during the presentation. But in most cases, you found the presentation rather boring and found it hard to be concentrated till the end.

Well with Prezi, you can make a very enticing and catching presentation and increase the chances of keeping your audience concentrated till the end.

How does it work?

Prezi allows you to create a presentation that looks like story telling. Instead of boring slides with a lot of text, Prezi allows you to concentrate on your main messages and visuals and displays each part of the story with different effects making the whole result far more interactive.

As Prezi's CEO says so well:

"Prezi is the best tool for showing relation and context just like on a map."

Check it out for yourself by clicking on the URL below:

http://prezi.com/hgjm18z36h75/why-should-you-move-beyond-slides/

CPA web sites that combine professionalism with creativity

It is very hard for a CPA firm to establish a presence on the web.

Indeed it has to present the firm's professionalism, seriousness and knowledge but together with that it has to show its USP (unique selling proposition) and try to differentiate itself from the zillions of other firms available out there. Though job...

Here are a few ones that have managed to accomplish all of this and actually made me smile.

Philip Stein and Associates
http://www.pstein.com

Cassons
http://www.cassons.co.uk

Pay attention to the presentation of the partners under
http://www.cassons.co.uk/about/partners.html

DOAAR (Department of Accounting and Records.com
http://www.doaar.com

Marketing applications for social networks

Social networks are blossoming and attracting a wide audience of users.

Marketing on these networks is exciting but challenging due to the mass of information and users available.

I believe we will see now more and more applications that are aiming to help us , marketeers, have an easier life marketing products or services on those networks.

I came across 2 applications that have the ambition to do so.

The first one called itweetlive works with Twitter (obviously)

http://itweetlive.com/

The second one called customer win focuses on Facebook

You can watch a short movie there

http://www.youtube.com/watch?v=IxvhYL1tLWM

Enjoy and please give me your comments

Yahoo launches Yahoo clues

Yahoo recently launched a service called Yahoo Clues

The service aims at giving search information related to a specific keyword.

Try it there

http://clues.yahoo.com/#q1=yahoo%20fantasy%20football&q2=&ts=2

Google has a similar service called Google Trends that has been available for quite a while now.

http://www.google.com/trends

Israel legal news from the Marker web site

http://law.themarker.com/tmc/law.jhtml?layer=law